The local economy in Stafford is set for a major boost, thanks to a new monthly event.
The first ever Walking Street is taking place today with more than 40 stallholders in the centre of the county town.
There will also be demonstrations, display and entertainment.
There are also three more in the pipeline on the 10th October, 7th November and 12th December.
Local event organiser Lorraine Conkey from LR Partnerships said: “In Thailand they block off several streets usually on a Saturday or Sunday evening and everyone meets up, socialise, eat and drink and walk up and down the streets browsing the stalls and shops.
"It will take place from 3 pm until 9 pm - the reasoning behind this is its school finishing time children, Mums, Dads and grandparents can come after school also the teenagers and college students. Retirees can enjoy the afternoon and be able to get buses in and out."
Carolyn Trowbridge the Cabinet Member for Leisure and Staffordian Gareth Davies the newly crowned Nordic Walking World Champion will open the event at 3pm.
The Formula, Tequila Rose, Strummer & Drummer and winner of Star for Staffs 13 year old Georgie, there will also be a demonstration of from Bhangra Blaze plus a sneak sample of the upcoming production of Oliver at The Gatehouse by Musical Theatre Stafford at 7pm.
Stafford Guildhall Shopping Centre will stay open for late night shopping.
There will be entertainment within the centre including a beginners class of Bollywood dance by Bombay Jam at 6.30 plus Buzz-King Marionette Shows every hour and inflatable’s for the kids.
Retail shops in the centre have got in the spirit of the event and will be open late.
The Shirehall will have guided tours between 4 and 5 pm while The Ancient High House will extended their opening hours until 6pm.