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Multi-million pound development plans for Stoke-on-Trent unveiled

Investors are being shown proposals for the former East-West precinct in Hanley

Two regeneration schemes for Stoke-on-Trent are being showcased to global investors at a major international property event in France.

The Mipim show in Cannes is expected to attract more than 26,000 delegates from 100 countries, and is attended by government ministers, local authorities, inward investment bodies, as well as businesses - in order to attract investment into the UK.

The Stoke-on-Trent and Staffordshire Local Enterprise Partnership (LEP) is joining forces with nine other LEPs to exhibit together in a high-profile Midlands UK pavilion, ensuring that the region has the big presence required to compete with other global destinations.

They will be promoting the area’s attractions to investors, and give them the chance to sample produce supplied by local firms including Povey’s Oatcakes, plus ales from Lymestone Brewery in, Stone, and Titanic Brewery in Stoke-on-Trent.

As well as showcasing developments around Keele University, Stafford station, and at Rugeley Power Station, details have been revealed of plans to transform the former East-West Precinct in Hanley, and land next to Stoke-on-Trent Railway Station.

A mixed-leisure use development, with a public square, the potential for a hotel and option for a 3,500 seat venue are proposed for the former East-West Precinct (see main image above) which was bought by the city council in 2018.

Investors are also being shown plans for a 76-bed hotel, student accommodation with 200 rooms, and three restaurants, near the railway station. 


Investors are being shown proposals for land near Stoke-on-Trent Railway Station

City council leader, Councillor Ann James, said: “The development plans set out our long-term commitment as a council to continually transform this city – attracting multi-million-pound investment which ultimately leads to local job creation and greater prosperity. These developments offer significant opportunities for global investors.

"That is why we are at MIPIM, to pitch Stoke-on-Trent’s potential at the highest level and make sure our name is out there at the forefront of development circles.

“These two sites present once in a lifetime development opportunities to create something special and improve the city for generations to come. It’s a very exciting time for the city right now.”

City council deputy leader, Councillor Abi Brown, said: “We are ensuring we build on our current successes to make Stoke-on-Trent an increasingly attractive place to live, work, visit and study.“

Stoke-on-Trent and Staffordshire LEP chairman David Frost CBE said: “MIPIM is an important showcase for the LEP and our partners so that we can raise the profile of our area on the world stage.

“It is vital that we are active in generating a continuing flow of new investment into Stoke-on-Trent and Staffordshire, and promote growth opportunities to a national and international audience, so that we can create more and better jobs for local people.

“Our prime location at the centre of the country makes this a great place to live, work, invest and do business, and we have a very impressive case to make to international investors.”

Staffordshire County Council’s economic growth leader, Councillor Mark Winnington, said: “MIPIM provides the perfect platform to sell Staffordshire to a global audience. There are numerous successes to showcase from our county, which plays a vital part in the working of the Midlands Engine.

“And as part of the Midlands Engine delegation we will be able to present Staffordshire’s case to investors as part of a strong regional partnership, supported by colleagues from the Department for International Trade. This also enables us to achieve the best value for money during our time at the event.

“It is important that we have an effective presence at MIPIM as it is the preferred forum for international businesses to hold in depth discussions with local authorities and LEPs.

“We will ensure delegates are left in no doubt about Staffordshire’s many strengths including its excellent connectivity, skilled workforce, world-leading leading businesses and development opportunities. Skills are increasingly ever more important in our offer to future investors and that is why we are taking our two local universities to MIPIM.

“We will of course be demonstrating how strong partnerships between the public and private sectors are essential in delivering economic growth with associated infrastructure and making Staffordshire a better place to live and work.”

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